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Creating a Logo in Illustrator

Can somebody tell me the steps to creating a logo that is to be used for print and web in Illustrator?

What I would like to know is should I create it in CMYK then whenever I go to save it as a gif convert it to RGB?

How does CMYK work since RGB mode is used for the web? Do I just use the little boxes in the export to gif area to convert it to web safe?

What size should I make it? Would something like 300 x 250 pixels be OK or does it have to be a lot bigger or smaller.

I'm very familiar with creating images for the Web but I am new to print. If anybody could tell me the major things to watch out for I would appreciate it.

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Best Regards,

John Saunders

I wouldn't even worry about websafe colors anymore. There are less and less reasons for you to even worry about them, so the only time I really use websafe colors is in my backgrounds, because of a color matching bug in Internet Explorer.

I would probably create it for print using CMYK first, because CMYK holds less printable colors than RGB. That way, when you move to RGB, you have a better chance of getting colors that match the way they looked in CMYK. (Be sure to print out your logo to make sure you have your monitor calibrated correctly. This will let you check the color difference between the printer and the monitor.)

You could use the "save for web" feature to export your logo to the web, but if you want to have an easier time, pick your colors from Illustrator after converting to RGB, and then do save for web.

Size is entirely up to you. Whatever you think looks good. There are no rules for the size of a logo, except that you should expect to use it in many different sizes.

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